SB
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Motorsport has a reputation for being intense, loud, technical, often male-dominated. For a lot of people, especially women, that can make it feel hard to get into or be taken seriously as a fan.
Reck is about offering an alternative. Not a softer version of the sport, but a different lens. one that values design, culture, and conversation just as much as lap times. The less scary fanclub is a space where you don’t need to prove yourself to take part.
At Reck, we see Formula 1 not just as a sport, but as a cultural space full of untapped potential. Where women have always belonged, even if the spotlight hasn’t always shown their way. We’re here to change that.
[ Type ]
Creative Direction - photography
As the creative director and co-ordinator of Ketchup collective, I oversaw multiple photoshoots, utilising project management software, Asana to coordinate models, outfits and photographers. I directed each photoshoot, styling models, creating lighting maps and pose boards.
I also took part in the editing process, creating the final layout of each page and selecting final images.
By platforming diverse voices and reimagining tradition through a modern lens, we’re creating a home for female fans who engage with F1 on their own terms.
As the founder of Reck Magazine, I led the project from concept to publication, defining its creative vision and overall aesthetic. I coordinated a diverse team of contributors, overseeing all aspects of content development and visual direction. Singlehandedly editing each issue, I ensured a polished, cohesive final product that reflected both editorial integrity and innovative design.
[ Year ]
2024
Ketchup Collective
