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Motorsport has a reputation for being intense, loud, technical, often male-dominated. For a lot of people, especially women, that can make it feel hard to get into or be taken seriously as a fan.

Reck is about offering an alternative. Not a softer version of the sport, but a different lens. one that values design, culture, and conversation just as much as lap times. The less scary fanclub is a space where you don’t need to prove yourself to take part.

At Reck, we see Formula 1 not just as a sport, but as a cultural space full of untapped potential. Where women have always belonged, even if the spotlight hasn’t always shown their way. We’re here to change that.

[ Type ]

Marketing campaign

I collaborated with The Pudding Stop to create a festive advertising campaign that reimagines their seasonal offerings through a nostalgic yet modern lens. The project featured flash photography presented in a Polaroid-style format, paired with antique and second-hand props sourced from The Swan Antiques to evoke warmth and tradition. This fresh approach highlighted the brand’s signature products while staying true to their identity, incorporating their original logo and fonts. Deliverables included a promotional pamphlet for in-store and delivery use, as well as Instagram Story content designed to complement their curated feed and engage their audience in a festive, approachable way.

By platforming diverse voices and reimagining tradition through a modern lens, we’re creating a home for female fans who engage with F1 on their own terms.

As the founder of Reck Magazine, I led the project from concept to publication, defining its creative vision and overall aesthetic. I coordinated a diverse team of contributors, overseeing all aspects of content development and visual direction. Singlehandedly editing each issue, I ensured a polished, cohesive final product that reflected both editorial integrity and innovative design.

[ Year ]

2024